Fulfilment specialists back Luke as he takes to the track at Silverstone

Swindon-based fulfilment specialists, Adstral, have pledged their support of Luke Pound as he sets out on a journey towards making history at Le Mans.

The firm, which provides cost-effective, multi-channel, order fulfilment services for online retailers, along with B2C distribution for sales promotions, loyalty clubs and subscriptions, has sponsored Luke Pound from Swindon, who is a driver for all-disabled Team BRIT.

The team aims to become the first ever all-disabled team to race in the Le Mans 24 hour and through its racing academy, it supports people with physical and psychological challenges in accessing motorsport.

32-year-old Luke had an accident on his motorbike in 2011 resulting in brachial plexus injury – the breaking of all five nerves into his left arm. This has left him with no movement in his left hand and very little movement in his left arm. 

A lifelong fan of racing, he joined the team for two track days in April 2020 and was invited to join the team as a rookie. Having raced a shortened season with the team last year due to the Covid pandemic, Luke will re-start his racing this weekend in round 1 of the Britcar Championship at Silverstone.  

Luke uses the team’s world-leading hand control technology which enables him to compete against able-bodied drivers and will race the team’s BMW 118 in the Trophy Category. 

Luke moved to Abertillery near Newport in Wales in 2019, which is close to the hometown of Adstral’s managing director, Tony Day.  Adstral will be Luke’s official sponsors in his opening round.

Tony Day explained: “We’re extremely proud to be supporting Luke as he gets back on the track for the first time since lockdown – and what a better place to mark his inaugural race of 2021 than at the home of British motorsport – Silverstone.

“When we heard about what Team BRIT is aiming to achieve, and listened to the stories of the people it supports, we were incredibly impressed and keen to help in whatever way we can.

“With Adstral’s base in Luke’s hometown of Swindon, and living near to his new Welsh home myself, I was keen to help him. We look forward to hearing the news and highlights of this exciting opening race weekend.”

Luke Pound said: “I’m incredibly grateful to Tony and all at Adstral for supporting me this weekend.

“Everyone at Team BRIT is working so hard on and off the track to make a real change when it comes to accessibility in motorsport, and we can only do this with the help and belief of companies such as Adstral.

“I’ll be proud to wear the Adstral branding at Silverstone this week and hope to secure a fantastic result.”

More information on Adstral can be found at www.adstralfulfilment.co.uk 


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