Brand Advance, a global diversity media network which helps brands reach diverse audiences, has been announced as a long-term partner for all-disabled Team BRIT.
The diversity network, which uses bespoke sentiment data and analytics to deliver creative marketing campaigns and events aimed at diverse communities, is pledging its support of the team ahead of its latest race weekend at the iconic Brands Hatch circuit.
Team BRIT aims to be the first ever all-disabled team to race in the Le Mans 24 hour and through its Racing Academy it supports people with physical and psychological challenges in accessing motorsport. Racing in the Britcar Championship this year, the team is set to take to track once again on Saturday 31st July and Sunday 1st August in the Endurance and Trophy categories.
CEO of Brand Advance Christopher Kenna was recently invited to meet the crew and drivers of Team BRIT at its Dunsfold HQ. The team’s workshop is based near the famous Top Gear test track and Christopher was able to see first-hand the incredible infrastructure and technology in place to help disabled drivers into racing, such as GT4 driver Aaron Morgan who is a paraplegic following a motocross accident.
As major sponsors for the next three years, the Brand Advance branding will appear across the team’s fleet and race wear and the firm will be influential in supporting Team BRIT’s next steps towards Le Mans. Having announced plans to enter British GT in 2022, a successful championship will place the team just one step away from being able to apply for its Le Mans goal.
Brand Advance CEO Christopher Kenna explains: “For Brand Advance, this partnership was a match made in heaven. The team’s commitment to levelling the playing field for drivers of different abilities is essential and aligns closely with our own values and goals of ensuring diverse communities are recognised and celebrated.
“It’s our first time as the main sponsor of a sports team, and we’re proud to be partnered with one that celebrates people with different abilities. We’re excited to learn from them, to understand their viewpoints and ensure this continues to be represented in the work that we do.”
Team BRIT Founder Dave Player comments: “We are thrilled to have the support and confidence of Brand Advance, who are perfect partners for us, aligning with our ethos, vision and values perfectly.
“Christopher’s company is committed to recognising and celebrating the value of every part of our diverse communities and making sure that no one is overlooked. That is everything we’re about. We show people that disability does not mean that opportunities are over. Disabled drivers have every right to compete on a level playing field and we’re living proof that we’re not only able to compete, we’re able to win.
“With our combined passion for inclusion and accessibility, I’m really excited about the strength of our partnership.”
More information on Brand Advance can be found at www.wearebrandadvance.com.